AMDEA will run a Register My Appliance campaign week commencing 26 April. The activity will be run in partnership with the Government Office for Product Safety and Standards and the UK’s largest collector of household appliance data, Domestic and General.
The campaign will be built around a narrative of “Keep the heart of my home safe – Register my appliance – right now.” AMDEA plans to use social media channels to deliver the message, alongside collaborations with key industry and fire safety stakeholders.